Google Mobile Apps Engagement on iOS

Googlebook SystemUI &
Generative AI

Role

Role

UX Research & Design Consultant

UX Research & Design Consultant

Team

Team

2 PMs

1 UX Research Mentor

5 Designers

2 PMs

1 UX Research Mentor

5 Designers

Timeline

Timeline

Sep - Dec 2025

Tools

Tools

Figma

Figjam

Figma

Figjam

OVERVIEW

How might we design and evaluate user experiences to engage college-age users with Google products?

In collaboration with Google’s UXR team, I worked within an 8-person cross-functional team to develop and execute a three-stage, mixed-methods research program aimed at increasing Google mobile app engagement among college-age users. Together, we designed, refined, and evaluated conceptual design interventions derived directly from user insights and stakeholder feedback.

How might we design and evaluate user experiences to engage college-age users with Google products?

In collaboration with Google’s UXR team, I worked within an 8-person cross-functional team to develop and execute a three-stage, mixed-methods research program aimed at increasing Google mobile app engagement among college-age users. Together, we designed, refined, and evaluated conceptual design interventions derived directly from user insights and stakeholder feedback.

🔒 Details are protected under NDA. Contact me to learn more.