Apple Services Media Architecture

Apple Services Media Architecture

Role

Sole Product Design Intern

Team

1 Manager

2 Producers

5 Designers

3 Engineers

Timeline

May - Aug 2025

Tools

Sketch

Photoshop

Illustrator

Apple PD&M Tools

OVERVIEW

Helping Apple Services scale beautiful, consistent media experiences.

This summer, I joined Apple’s Product Media Design team, contributing to the systems, specifications, and tools that shape how media and artwork appear across Music, TV, Podcasts, Books, App Store, Arcade, and Fitness.


As the sole intern on the team, I worked with engineers, designers, producers, QA analysts, and managers across Apple Services to improve the clarity and consistency of cross-platform media handoff. While the details are under NDA, my work included designing a scalable internal tool for centralizing media and UI specifications across Apple platforms, creating artwork guidelines for new Apple products, building an automated template system for mockup visualizations, and designing visual branding and iconography for internal media tools.


My internship culminated in a final presentation to Josiah Slifer, Director of Apple Services Product Design & Marketing, and senior design managers across Common UI, Accessibility, Internal Tools, and Partner Tools.




🔒 This work is confidential. Feel free to contact me at for more details!


My work is currently under an NDA. Feel free to contact me at el728@cornell.edu for more details!




Hi! This case study is password-protected.